About the session:

Step into the Dentsu Beach House for an unmissable Cannes Lions panel event that promises to reshape your understanding of storytelling through the lens of sports and entertainment. Moderated by the Cathy Boxall, Head of Entertainment at Dentsu Global, this session will feature a powerhouse lineup of speakers, including Kimberly Dobereiner, the visionary Head of P&G Studios, Geneva Wasserman, and Greg Nugent, the driving force behind the acclaimed 'Rising Phoenix' Paralympic documentaries. 

In this dynamic discussion, we’ll explore how brands can transcend traditional engagement by forging deeper connections with audiences through the authentic and compelling narratives of sports and entertainment that are underpinned by purpose. Discover innovative strategies to seamlessly integrate these powerful mediums into your brand storytelling, gaining firsthand insights from the creators of the 'Rising Phoenix' series. Be among the first to witness exclusive footage from their upcoming Paris documentary, which captures the extraordinary journeys of Paralympians.

Speakers:

Cathy Boxall

Global Head of Innovation, dentsu X (Moderator)

Kimberly Dobereiner

Head of P&G Studios

Greg Nugent

Co-founder of "Harder Than You Think" and producer of the acclaimed 'Rising Phoenix' Paralympic documentaries

Geneva Wasserman

Global EVP, Film & TV Development and Financing, dentsu