About the session:

We are experiencing the greatest leap in consumer expectations of our time. In this climate, continued brand growth will depend on those going beyond just experience to anticipating consumer needs and playing a much bigger role in peoples’ lives.  

This panel will explore the pivotal role of marketing in shifting from focusing solely on enhancing customer interactions to driving fundamental shifts in business strategy, culture, and operations for sustainable, uncommon growth; growth that surprises competitors, delights customers, empowers our people, and is ultimately good for society.  

Join us as we delve into the power of business transformation (BX) and marketing, and how together they can have a profound impact on shaping the future of business.  

Speakers:

Yuichi Toyoda

Global Practice President - Business Transformation (BX), dentsu | BX President, dentsu Japan | Executive Officer, dentsu Inc.

Nathalie Picquot
Director of Corporate Marketing, Brand Experience and Digital Engagement, Banco Santander 

Antonio Burrello
Chief Marketing Officer,

MSC Cruises 

Dodie Itaoui
Global Director, Digital Marketing, Media & Customer Engagement, Galderma