wednesday 19 june | 17:00 - 17:30
Driving Equality and Impact Through Branded Storytelling
About the session:
Join us in this session to learn about "More Than That with Gia Peppers", dentsu's award-winning radio series and Limited TV Series. We will explore how this program, now kicking off its fourth season, disrupts the advertising industry and drives equality through brand inclusive storytelling.
By recognizing the underrepresentation of minorities in advertising and the demand for authentic longform content, a coalition of integrated brand partners, diverse suppliers and storytellers collaborated to bring this program to life.
Delivered through an intimate discussion hosted by Gia Peppers herself and featuring brand partner P&G, distribution partners Radio One and AURN and original series creator dentsu — we will discuss how authentic content and intentional inclusivity throughout the entire supply chain creates a more equitable advertising landscape and ultimately drives brand impact.
Speakers:
Gia Peppers
Gia Peppers, Host + Executive Producer, More Than That with Gia Peppers
Lela Coffey
VP of Multicultural Business Acceleration, Procter & Gamble
Simmy Bhargava
VP of Content, dentsu good
Josh Rahmani
Chief Revenue Officer, Urban One Audio Division
Chesley Maddox-Dorsey
CEO, American Urban Radio Networks
Speakers:
Gia Peppers
Gia Peppers, Host + Executive Producer, More Than That with Gia Peppers
Lela Coffey
VP of Multicultural Business Acceleration, Procter & Gamble
Simmy Bhargava
VP of Content, dentsu good
Josh Rahmani
Chief Revenue Officer, Urban One Audio Division
Chesley Maddox-Dorsey
CEO, American Urban Radio Networks
About the session:
Join us in this session to learn about "More Than That with Gia Peppers", dentsu's award-winning radio series and Limited TV Series. We will explore how this program, now kicking off its fourth season, disrupts the advertising industry and drives equality through brand inclusive storytelling.
By recognizing the underrepresentation of minorities in advertising and the demand for authentic longform content, a coalition of integrated brand partners, diverse suppliers and storytellers collaborated to bring this program to life.
Delivered through an intimate discussion hosted by Gia Peppers herself and featuring brand partner P&G, distribution partners Radio One and AURN and original series creator dentsu — we will discuss how authentic content and intentional inclusivity throughout the entire supply chain creates a more equitable advertising landscape and ultimately drives brand impact.
wednesday 19 june | 17:00 - 17:30
Driving Equality and Impact Through Branded Storytelling