Our entries

Here are a few of the entries from across our network that we've submitted into this year’s Cannes Lions awards. 

Always Open

Client:
7-Eleven

Agency:
Dentsu Creative

Market:
United States

To build 7-Eleven’s cultural relevance, we created a lightning-fast sports collaboration. We jumped on sports news in real-time, striking a deal with NFL superstar Ja’Marr Chase and collaborating on a fashion line. Ja’Marr proudly showed off his 7-Eleven merch during the game, generating hundreds-of-millions of impressions for the brand, all with no media cost. 

667 Love Letters

Client:
Lipton

Agency:
Lipton Milk Tea

Market:
Japan

Dentsu Japan lead Lipton Milk Tea's relaunch campaign leveraging the highest-ever number of “complaints”.

Lost in Time, Found in Love

Client:
Jian Ai

Agency:
Dentsu Creative China

Market:
China

We launched an evocative timepiece collection, campaign and exhibition that used patient artwork to educate people on Brain Health & Alzheimers.

Project Humanity

Client:
WITH ALS & NTT

Agency:
Dentsu Labs Tokyo

Market:
Japan

We launched the worlds first digital avatar operated by a paralysed body.

Easy Reading

Client:
Visit Portugal

Agency:
Dentsu Creative Iberia

Market:
Portugal & Spain

We partnered with Visit Portugal to launch the first AI Tool that enables people with intellectual disabilities to experience world-famous literature.

Second Chance Champions

Client:
Transplant Australia

Agency:
Dentsu Creative Australia

Market:
Australia

We sparked a national conversation around consent and organ donor registrations through a powerful national campaign and feature length documentary.

Improbable Housemates

Client:
MEO

Agency:
Dentsu Creative Iberia

Market:
Portugal & Spain

To help combat the housing crisis, we worked with MEO, a Portugese telecom provider, to design a national digital platform that brought together young students and elderly people.

Piece of Me

Client:
KPN

Agency:
Dentsu Creative Amsterdam

Market:
Netherlands

Leading Dutch telecom company, KPN partnered with Dutch pop star, MEAU, to write a song that resulted in millions of shares, a top 3 hit, 100s of schools showing it and now a law change to make forwarding without contsent a sexual offense.

Here are a few of the entries from across our network that we've submitted into this year’s Cannes Lions awards. 

Our entries