Transforming Business In The Pursuit Of Uncommon Growth

Interview

Cannes Connect with Olya Dyachuk, Heineken

After the session on how agencies and brands can better work together to achieve collective impact and tackle some of the key sustainability issues, we had a quick chat with Olya Dyachuk, Data Driven Media Director at Heineken. We discuss potential ways of switching more marketers into the sustainability mindset as well as how to make sustainable choices the new normal.

Panel session video

The Power Of The Industry For Impact

Reflecting on the Industry’s Potential to Create Impact

MONDAY 17TH DAILY RECAP

The 71st Cannes Lions Festival of Creativity opened this Monday with a reflection on the Marketing and Advertising industry’s potential to create impact, not only for business growth but for society and, more broadly, humanity.

Daily news

from Cannes

Reflecting on the Industry’s Potential to Create Impact

MONDAY 17TH DAILY RECAP

The 71st Cannes Lions Festival of Creativity opened this Monday with a reflection on the Marketing and Advertising industry’s potential to create impact, not only for business growth but for society and, more broadly, humanity.

Daily news

from Cannes

Interview

Cannes Connect with Olya Dyachuk, Heineken

After the session on how agencies and brands can better work together to achieve collective impact and tackle some of the key sustainability issues, we had a quick chat with Olya Dyachuk, Data Driven Media Director at Heineken. We discuss potential ways of switching more marketers into the sustainability mindset as well as how to make sustainable choices the new normal.

Transforming Business In The Pursuit Of Uncommon Growth

Panel session video

The Power Of The Industry For Impact

Dentsu logo

Dentsu at Cannes Lions 2024

As humans,

we also need to have fun and feel emotional.

Because "purpose" for me also means making people happy, making people laugh or making people get goosebumps.

Gastón Cánaves

Executive Creative Director,

Dentsu Creative Argentina

& Cannes Lions Juror, Innovation

what's on

Throughout the week of Cannes Lions, we’ll be hosting panel sessions at our beach house with leading creatives, technologists and thinkers as well as featuring in the Palais.

Meet our jurors

Meet our jury presidents & jurors judging this year’s Cannes Lions entries. We're looking forward to sharing their experiences and insights with you.

our Thought leadership

We have curated some of our most popular reports and insight papers from the last year – take time to soak it up then come and meet us at the Beach House to find out even more.

About us

Find out more

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, innovating to impact.

© Dentsu 2024    Diversity, Equity & Inclusion  |   Social Impact   |   Our Policies  |  Careers  |   Privacy Policy

Grand Prix

Creative Strategy

KPN x Dentsu Creative Amsterdam

Piece Of Me

Daily news from Cannes

From Reaching Fans To Reaching The Senate: The Power Of A Song

Contagious: Walk The Work

All dentsu wins at Cannes Lions 2024

The Piece Of Me campaign for Dutch telecoms giant, KPN, to educate youth about the risks of online shaming and sharing intimate photos has won the Cannes Lions 2024 ‘Creative Strategy’ Grand Prix. Recognising how the strategic planning redefined KPN’s business, influenced consumers and impacted culture, this follows the work being awarded a ‘Health & Wellness’ Silver Lion, ‘Strategy’ Silver Lion, ‘Entertainment for Music’ Silver Lion and receiving ten shortlists this week.

Cannes Connect with Adrian Cutler, Microsoft, and Fiona Ross, Virgin

Cannes Connect with Fiona Lloyd, Carat, and Alison Keith, Kraft Heinz

Touching Hearts, Impacting Business And Moving Society Forward

The Next-Gen Fan Is Powered By Video Games

Driving Equality And Impact Through Branded Storytelling

Connecting Brands To Culture Through Sports & Entertainment

Pioneering Media To Impact

From Bots To Humans: Redefining Interactivity In Customer Experience

Navigating The Nexus: Media, Community And The Future Of Search

social waLl

Offline: This content can only be displayed when online.

How to find us

45 Bd de la Croisette, 06400 Cannes, France

Cannes Lions 2024 Rewind Report

At this year's Cannes Lions Festival of Creativity, discussions surrounding Generative AI have evolved significantly. Last year's buzz about AI's potential has shifted towards a focus on transformative creativity — underscored by tangible outcomes and real-world impact. Throughout the week, our experts gathered insights and identified five key themes emerging from brands, while also highlighting the most notable award-winning work celebrated at Cannes this year.

Dentsu logo

Dentsu at Cannes Lions 2024

As humans,

we also need to have fun and feel emotional.

Because "purpose" for me also means making people happy, making people laugh or making people get goosebumps.

Gastón Cánaves

Executive Creative Director,

Dentsu Creative Argentina

& Cannes Lions Juror, Innovation

what's on

Throughout the week of Cannes Lions, we’ll be hosting panel sessions at our beach house with leading creatives, technologists and thinkers as well as featuring in the Palais.

Meet our jurors

Meet our jury presidents & jurors judging this year’s Cannes Lions entries. We're looking forward to sharing their experiences and insights with you.

our Thought leadership

We have curated some of our most popular reports and insight papers from the last year – take time to soak it up then come and meet us at the Beach House to find out even more.

About us

Find out more

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, innovating to impact.

© Dentsu 2024    Diversity, Equity & Inclusion  |   Social Impact   |   Our Policies  |  Careers  |   Privacy Policy

All dentsu wins at Cannes Lions 2024

The Piece Of Me campaign for Dutch telecoms giant, KPN, to educate youth about the risks of online shaming and sharing intimate photos has won the Cannes Lions 2024 ‘Creative Strategy’ Grand Prix. Recognising how the strategic planning redefined KPN’s business, influenced consumers and impacted culture, this follows the work being awarded a ‘Health & Wellness’ Silver Lion, ‘Strategy’ Silver Lion, ‘Entertainment for Music’ Silver Lion and receiving ten shortlists this week.

From Reaching Fans To Reaching The Senate: The Power Of A Song

Contagious: Walk The Work

Cannes Connect with Fiona Lloyd, Carat, and Alison Keith, Kraft Heinz

Cannes Lions 2024 Rewind Report

At this year's Cannes Lions Festival of Creativity, discussions surrounding Generative AI have evolved significantly. Last year's buzz about AI's potential has shifted towards a focus on transformative creativity — underscored by tangible outcomes and real-world impact. Throughout the week, our experts gathered insights and identified five key themes emerging from brands, while also highlighting the most notable award-winning work celebrated at Cannes this year.

Touching Hearts, Impacting Business And Moving Society Forward

Driving Equality And Impact Through Branded Storytelling

Connecting Brands To Culture Through Sports & Entertainment

Grand Prix

Creative Strategy

KPN x Dentsu Creative Amsterdam

Piece Of Me

The Next-Gen Fan Is Powered By Video Games

Pioneering Media To Impact

From Bots To Humans: Redefining Interactivity In Customer Experience

Navigating The Nexus: Media, Community And The Future Of Search

social waLl

Offline: This content can only be displayed when online.

Daily news from Cannes

Cannes Connect with Adrian Cutler, Microsoft, and Fiona Ross, Virgin

How to find us

45 Bd de la Croisette, 06400 Cannes, France