Transforming Business In The Pursuit Of Uncommon Growth
Interview
Cannes Connect with Olya Dyachuk, Heineken
After the session on how agencies and brands can better work together to achieve collective impact and tackle some of the key sustainability issues, we had a quick chat with Olya Dyachuk, Data Driven Media Director at Heineken. We discuss potential ways of switching more marketers into the sustainability mindset as well as how to make sustainable choices the new normal.

PHOTO GALLERY: day 2
Panel session video
The Power Of The Industry For Impact

Reflecting on the Industry’s Potential to Create Impact
MONDAY 17TH DAILY RECAP
The 71st Cannes Lions Festival of Creativity opened this Monday with a reflection on the Marketing and Advertising industry’s potential to create impact, not only for business growth but for society and, more broadly, humanity.

PHOTO GALLERY: day 1
Daily news
from Cannes




Reflecting on the Industry’s Potential to Create Impact
MONDAY 17TH DAILY RECAP
The 71st Cannes Lions Festival of Creativity opened this Monday with a reflection on the Marketing and Advertising industry’s potential to create impact, not only for business growth but for society and, more broadly, humanity.
Daily news
from Cannes

PHOTO GALLERY: day 1
Interview
Cannes Connect with Olya Dyachuk, Heineken
After the session on how agencies and brands can better work together to achieve collective impact and tackle some of the key sustainability issues, we had a quick chat with Olya Dyachuk, Data Driven Media Director at Heineken. We discuss potential ways of switching more marketers into the sustainability mindset as well as how to make sustainable choices the new normal.

PHOTO GALLERY: day 2
Transforming Business In The Pursuit Of Uncommon Growth

Panel session video
The Power Of The Industry For Impact

