Monday 17 june | 12:45 - 13:15
Don’t Work from the Goal: Expanding the Creative Potential
About the session:
If you set a specific goal, ironically, that goal may become the obstacle to going beyond it and achieving a potentially greater goal. But that was not the case for Koji Yanai, Director at Fast Retailing, when he launched the public project 'The Tokyo Toilet'. It eventually led to the unexpected creation of the Oscar-nominated film 'Perfect Days'.
In this session, Koji Yanai will be joined by Takuma Takasaki, dentsu’s Growth Officer and co-writer and producer of the film, as they share the thinking behind the project.
Discover how this kind of thinking also connects to the 'Made for All' philosophy behind Uniqlo’s LifeWear, a Fast-Retailing company. It’s the kind of thinking that expands the possibilities for creativity. Come and discover the unexpected.
Speakers:
Takuma Takasaki
Growth Officer, Executive Creative Director, Dentsu Group Inc.
Koji Yanai
Group Senior Executive Officer, Director of the Board, Fast Retailing Co., Ltd.
Speakers:
Takuma Takasaki
Growth Officer, Executive Creative Director, Dentsu Group Inc.
Koji Yanai
Group Senior Executive Officer, Director of the Board, Fast Retailing Co., Ltd.
About the session:
If you set a specific goal, ironically, that goal may become the obstacle to going beyond it and achieving a potentially greater goal. But that was not the case for Koji Yanai, Director at Fast Retailing, when he launched the public project 'The Tokyo Toilet'. It eventually led to the unexpected creation of the Oscar-nominated film 'Perfect Days'.
In this session, Koji Yanai will be joined by Takuma Takasaki, dentsu’s Growth Officer and co-writer and producer of the film, as they share the thinking behind the project.
Discover how this kind of thinking also connects to the 'Made for All' philosophy behind Uniqlo’s LifeWear, a Fast-Retailing company. It’s the kind of thinking that expands the possibilities for creativity. Come and discover the unexpected.
Monday 17 june | 12:45 - 13:15
Don’t Work from the Goal: Expanding the Creative Potential