About the session:

Fandom is about connectedness and self-expression towards your favorite team or club; video games take this to another level by meeting the next-gen fan where they are – in game. Don’t be fooled, gaming isn’t just about attracting younger audiences, it’s also about making sure fans, new and old, can express themselves in more powerful and meaningful ways. 

Join experts from the NFL, The Gang (a Roblox experience agency), and dentsu gaming as we explore the important lessons in building next-gen fandoms.  

Speakers:

Brent Koning

EVP, Global Gaming Lead, dentsu  (Moderator)

Ian Trombetta
SVP of Social, Influencer & Content Marketing at the NFL

Magali Huot

VP, Global Gaming Strategy, dentsu  

Marcus Holmström

CEO and Co-Founder, The Gang