THURSDAY 20 june | 12:15 – 12:45
The Next-Gen Fan is Powered by Video Games
About the session:
Fandom is about connectedness and self-expression towards your favorite team or club; video games take this to another level by meeting the next-gen fan where they are – in game. Don’t be fooled, gaming isn’t just about attracting younger audiences, it’s also about making sure fans, new and old, can express themselves in more powerful and meaningful ways.
Join experts from the NFL, The Gang (a Roblox experience agency), and dentsu gaming as we explore the important lessons in building next-gen fandoms.
Speakers:
Brent Koning
EVP, Global Gaming Lead, dentsu (Moderator)
Ian Trombetta
SVP of Social, Influencer & Content Marketing at the NFL
Magali Huot
VP, Global Gaming Strategy, dentsu
Marcus Holmström
CEO and Co-Founder, The Gang
Speakers:
Brent Koning
EVP, Global Gaming Lead, dentsu (Moderator)
Ian Trombetta
SVP of Social, Influencer & Content Marketing at the NFL
Magali Huot
VP, Global Gaming Strategy, dentsu
Marcus Holmström
CEO and Co-Founder, The Gang
About the session:
Fandom is about connectedness and self-expression towards your favorite team or club; video games take this to another level by meeting the next-gen fan where they are – in game. Don’t be fooled, gaming isn’t just about attracting younger audiences, it’s also about making sure fans, new and old, can express themselves in more powerful and meaningful ways.
Join experts from the NFL, The Gang (a Roblox experience agency), and dentsu gaming as we explore the important lessons in building next-gen fandoms.
THURSDAY 20 june | 12:15 – 12:45
The Next-Gen Fan is Powered by Video Games