About the session:

This conversation invites you to dive deep into the evolving landscape of advertising and media. This session brings together the Global COO of Reddit and the VP of Brand for Telus to explore the intersection of creativity, community, and the future of search. Reddit’s COO will provide insights into how community-driven platforms are reshaping the advertising landscape, fostering authentic engagement and organic content creation. The VP of Brand for Telus will share the brand's journey in leveraging creativity to build meaningful connections with their audience, emphasizing the importance of purpose-driven storytelling. Together, they will discuss how advancements in search technology are revolutionizing the way brands connect with consumers, highlighting innovative strategies for navigating this dynamic environment.

Speakers:

Aurelia Noel

Global Head of Innovation, dentsu X (Moderator)

Jen Wong
Global COO, Reddit

Lisa Mack

VP of Brand, Telus