TUESDAY 18 june | 14:00 – 14:25
The power of YouTube creators in the battle for attention
About the session:
Creators like MrBeast have shown that social marketing has evolved to encompass long-form storytelling that delivers audience scale that is virtually unrivaled outside of the NFL and other mass-market sporting events.
Marc Hustvedt, president of MrBeast; “Colin and Samir” co-hosts Colin Rosenblum and Samir Chaudry; and Spotter’s Lauren Benedict join Ad Age for a conversation on what marketers are missing on YouTube and how, by deepening their connection with creators, they can earn consumer attention effectively in long-form video.
Speakers:
Lauren Benedict
Chief Revenue Officer, Spotter
Samir Chaudry
Co-Founder and Co-Host at Colin and Samir
Marc Hustvedt
President, MrBeast
Colin Rosenblum
Co-Founder and Co-Host at Colin and Samir
John Dioso
Studio 30 Editor, Ad Age
Speakers:
Lauren Benedict
Chief Revenue Officer, Spotter
Samir Chaudry
Co-Founder and Co-Host at Colin and Samir
Marc Hustvedt
President, MrBeast
Colin Rosenblum
Co-Founder and Co-Host at Colin and Samir
John Dioso
Studio 30 Editor, Ad Age
About the session:
Creators like MrBeast have shown that social marketing has evolved to encompass long-form storytelling that delivers audience scale that is virtually unrivaled outside of the NFL and other mass-market sporting events.
Marc Hustvedt, president of MrBeast; “Colin and Samir” co-hosts Colin Rosenblum and Samir Chaudry; and Spotter’s Lauren Benedict join Ad Age for a conversation on what marketers are missing on YouTube and how, by deepening their connection with creators, they can earn consumer attention effectively in long-form video.
TUESDAY 18 june | 14:00 – 14:25
The power of YouTube creators in the battle for attention