About the session:

Creators like MrBeast have shown that social marketing has evolved to encompass long-form storytelling that delivers audience scale that is virtually unrivaled outside of the NFL and other mass-market sporting events.

Marc Hustvedt, president of MrBeast; “Colin and Samir” co-hosts Colin Rosenblum and Samir Chaudry; and Spotter’s Lauren Benedict join Ad Age for a conversation on what marketers are missing on YouTube and how, by deepening their connection with creators, they can earn consumer attention effectively in long-form video.