About the session:

This song by Dutch superstar Meau was launched to raise awareness about the dangers of online shaming in the Netherlands. Instead, it triggered a global movement; changing culture, changing behaviour, and even changing the law, with what has now become an anthem for a generation.

Join KPN CMO, Dave Frauenfelder; Spotify’s Global Head of Advertising Business Marketing, Grace Kao, and Dentsu Creative Amsterdam CEO, Boris Nihom, moderated by Dentsu Creative Global/EMEA CSO, Pats McDonald, to hear them unpack how a song ignited a global discussion, demonstrating how brands can meaningfully harness Spotify and music as a platform for change. 

Speakers:

Moderator: Pats McDonald
Chief Strategy Officer, Dentsu Creative (Global/EMEA)

Dave Frauenfelder

CMO, KPN

Grace Kao
Global Head of Advertising Business Marketing, Spotify

Boris Nihom

CEO, Dentsu Creative Amsterdam