Thursday 20 june | 14:00 - 14:30
FROM REACHING FANS,
TO REACHING THE SENATE: THE POWER OF A SONG
About the session:
This song by Dutch superstar Meau was launched to raise awareness about the dangers of online shaming in the Netherlands. Instead, it triggered a global movement; changing culture, changing behaviour, and even changing the law, with what has now become an anthem for a generation.
Join KPN CMO, Dave Frauenfelder; Spotify’s Global Head of Advertising Business Marketing, Grace Kao, and Dentsu Creative Amsterdam CEO, Boris Nihom, moderated by Dentsu Creative Global/EMEA CSO, Pats McDonald, to hear them unpack how a song ignited a global discussion, demonstrating how brands can meaningfully harness Spotify and music as a platform for change.
Speakers:
Moderator: Pats McDonald
Chief Strategy Officer, Dentsu Creative (Global/EMEA)
Dave Frauenfelder
CMO, KPN
Grace Kao
Global Head of Advertising Business Marketing, Spotify
Boris Nihom
CEO, Dentsu Creative Amsterdam
Speakers:
Moderator: Pats McDonald
Chief Strategy Officer, Dentsu Creative (Global/EMEA)
Dave Frauenfelder
CMO, KPN
Grace Kao
Global Head of Advertising Business Marketing, Spotify
Boris Nihom
CEO, Dentsu Creative Amsterdam
About the session:
This song by Dutch superstar Meau was launched to raise awareness about the dangers of online shaming in the Netherlands. Instead, it triggered a global movement; changing culture, changing behaviour, and even changing the law, with what has now become an anthem for a generation.
Join KPN CMO, Dave Frauenfelder; Spotify’s Global Head of Advertising Business Marketing, Grace Kao, and Dentsu Creative Amsterdam CEO, Boris Nihom, moderated by Dentsu Creative Global/EMEA CSO, Pats McDonald, to hear them unpack how a song ignited a global discussion, demonstrating how brands can meaningfully harness Spotify and music as a platform for change.
Thursday 20 june | 14:00 - 14:30
FROM REACHING
FANS,TO REACHING THE SENATE: THE POWER OF A SONG