In the race to secure the wellbeing of all people and the planet, the onus on business to rebalance the scales by influencing how people live, work, travel and consume is non-negotiable. Businesses and brands, and by extension, the agencies that design their interactions with the world, are in a unique position to influence consumer behaviour and lifestyles and shape the narrative that will enable the widescale adoption of new norms, technology and infrastructure that could bring about a 40% to 70% reduction in global GHGe.

This session will make the case for business to lead the world’s sustainable transformation. It will illuminate how this can be done effectively and at the needed pace by establishing sustainability as the organising principle around which market-facing messaging, products, supply chains, organisational culture and business models are designed.

Drawing on recent research on Asia-Pacific marketers’ role in corporate sustainability, on the needle-moving experience of Nestle Indonesia, and on the deep expertise found within dentsu’s Sustainability Accelerator, this presentation and panel discussion will inspire innovation in culture, business practices and content – and at the ecosystem level, fuelling persistent positive change and long-term value growth.