Social impact
to underpin everything we do
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Our 2030 Social Impact Strategy outlines the three areas in which we can make the biggest difference - Sustainable World, Fair and Open Society and Digital for Good. Our commitment to creating a more sustainable world, including the radical decarbonisation of our value chain and enabling 1 billion people to make more sustainable choices by 2030 extends to how we show up at Cannes – from the beach house itself, to how we travel, to the content programming.
Social Impact sits at the heart of our business and culture. It is the lens through which we operate, enabling us to achieve our Group vision to be at the forefront of people-centred transformations that shape society.
Social Impact programming
Sustainability and diversity, equity and inclusion will be key themes in and around the beach house throughout the week. We will host sessions in the beach house with key clients on the role of our industry in driving sustainable business transformation and raising visible voices. We are also proud to work with industry initiatives including Ad Net Zero to encourage a more sustainable industry and will feature in an exhibition at their space in the Responsibility Hall.
Sustainability at our beach house
To reduce unnecessary consumption and production, we're repurposing as many existing materials as possible from previous years in the build of our beach house. We’ll be reusing structures from 2019, such as our meeting room, cabanas and screen surrounds and borrowing from the Grand Hotel wherever possible.
Sustainable beach house build
During the week of Cannes Lions, we’ll be avoiding single-use plastic items in the beach house. Red meat won’t be served in our restaurant due to its high carbon impact and our food will have a strong focus on local and ethical suppliers. We’re also working with ethical suppliers on merchandise and sourcing of all materials within the beach house in line with the dentsu supplier guidance.
We’re proud to partner this year with Hope Hydration, a cutting-edge solution for sustainable hydration, that will reduce plastic waste in the Beach House and remove plastic from the ocean for every bottle filled.
No single-use plastics or red meat
Responsible travel
Recognising that one of the highest areas of environmental impacts associated with Cannes is the travel of our employees there and back, we have committed to quantifying and neutralising all carbon emissions from dentsu employee travel to invest in nature-based solutions. For those based in EMEA, we have encouraged them to take the train wherever possible given this saves up to 90% of carbon emissions.
Dentsu’s leading sustainability voices share their perspectives on the role of our industry to shape a brighter future for people and the planet.
Hear from our experts
video
The changing role of advertising
video
Accelerating the net zero transition through renewable energy
video
Media decarbonisation at dentsu
In partnership with Kantar’s Sustainable Transformation Practice, dentsu launched a flagship study into the role APAC marketers play in achieving corporate sustainability ambitions. Marketing a Better Future reveals that a newly identified organisational intention-action gap is as big a challenge as the consumer intention-action gap to achieve the 2030 Sustainable Development Goals (SDGs).
We’ll be delving deeper into the report at the dentsu beach house on Wednesday 21 June. Stay tuned for more.
Read our latest thought leadership
video
Marketing A Better Future
Sustainability Unwrapped
With over 35% of US consumers embracing environmentally conscious lifestyles, brands can tap into purchase opportunities by recognising the differing motivations across age groups. Access valuable insights on what drives sustainable purchasing and how sustainability views have evolved across generations, in this latest Sustainability Unwrapped report from dentsu US.
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During the week of Cannes Lions, we’ll be avoiding single-use plastic items in the beach house. Red meat won’t be served in our restaurant due to its high carbon impact and our food will have a strong focus on local and ethical suppliers. We’re also working with ethical suppliers on merchandise and sourcing of all materials within the beach house in line with the dentsu supplier guidance.
We’re proud to partner this year with Hope Hydration, a cutting-edge solution for sustainable hydration, that will reduce plastic waste in the Beach House and remove plastic from the ocean for every bottle filled.
No single-use plastics or red meat
video
Accelerating the net zero transition through renewable energy
video
Media decarbonisation at dentsu
Responsible travel
Recognising that one of the highest areas of environmental impacts associated with Cannes is the travel of our employees there and back, we have committed to quantifying and neutralising all carbon emissions from dentsu employee travel to invest in nature-based solutions. For those based in EMEA, we have encouraged them to take the train wherever possible given this saves up to 90% of carbon emissions.
Sustainability at our beach house
To reduce unnecessary consumption and production, we're repurposing as many existing materials as possible from previous years in the build of our beach house. We’ll be reusing structures from 2019, such as our meeting room, cabanas and screen surrounds and borrowing from the Grand Hotel wherever possible.
Sustainable beach house build
Social Impact programming
Sustainability and diversity, equity and inclusion will be key themes in and around the beach house throughout the week. We will host sessions in the beach house with key clients on the role of our industry in driving sustainable business transformation and raising visible voices. We are also proud to work with industry initiatives including Ad Net Zero to encourage a more sustainable industry and will feature in an exhibition at their space in the Responsibility Hall.
Back to top
Sustainability Unwrapped
With over 35% of US consumers embracing environmentally conscious lifestyles, brands can tap into purchase opportunities by recognising the differing motivations across age groups. Access valuable insights on what drives sustainable purchasing and how sustainability views have evolved across generations, in this latest Sustainability Unwrapped report from dentsu US.
video
The changing role of advertising
Dentsu’s leading sustainability voices share their perspectives on the role of our industry to shape a brighter future for people and the planet.
Hear from our experts
video
Marketing A Better Future
In partnership with Kantar’s Sustainable Transformation Practice, dentsu launched a flagship study into the role APAC marketers play in achieving corporate sustainability ambitions. Marketing a Better Future reveals that a newly identified organisational intention-action gap is as big a challenge as the consumer intention-action gap to achieve the 2030 Sustainable Development Goals (SDGs).
We’ll be delving deeper into the report at the dentsu beach house on Wednesday 21 June. Stay tuned for more.
Read our latest thought leadership
Social impact
to underpin everything we do
Our 2030 Social Impact Strategy outlines the three areas in which we can make the biggest difference - Sustainable World, Fair and Open Society and Digital for Good. Our commitment to creating a more sustainable world, including the radical decarbonisation of our value chain and enabling 1 billion people to make more sustainable choices by 2030 extends to how we show up at Cannes – from the beach house itself, to how we travel, to the content programming.
Social Impact sits at the heart of our business and culture. It is the lens through which we operate, enabling us to achieve our Group vision to be at the forefront of people-centred transformations that shape society.