In today's rapidly evolving digital landscape, businesses are faced with the complex challenge of delivering a connected customer experience (CX) while anticipating future disruptions. This panel session, hosted by Pete Stein, President, Merkle Americas, aims to explore the future of customer experience and how constantly changing customer expectations are compelling digital transformation – particularly in our increasingly commerce-driven marketplace.​

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Whether focused on B2B, B2C, or both, companies must take focused action to enhance the overall customer experience. This involves placing customers at the center of the business and providing consistent messaging, content, and offers across every interaction. Additionally, businesses must prioritize seamless service and commerce experiences that minimize friction and enable customers to achieve their goals effortlessly.