The Forum | 10:30 - 11:30 am
THURSDAY 22 june
Virtual Influencers: The Future of Creative Risk-Taking
What is real and what is a fake? Virtual influencers toe the line between the two worlds and present brands with a unique opportunity to engage online consumers, whilst maintaining total control.
Say Hello to Rae, one of Asia’s most popular virtual influencers, who went from 0 to 1.1m followers in 2 years and has partnered with some of the world’s biggest brands.
Gain unprecedented insight into Rae’s world and explore the potential, the opportunity and the tech that makes Virtual Influencers one of the industry’s most intriguing emerging trends. Explore the benefits of challenges of
Questions this session will answer:
How can brands use virtual influencers to take bigger creative risks?
How can brands use virtual influencers to create long-lasting consumer connections?
Why has Gen Z connected so meaningfully with Virtual Influencers and how can brands leverage this trend?
PANELLISTS
Rae is one of Asia’s top virtual influencers taking the world by storm. She has amassed a fanbase of over 1 million across Instagram and Weibo since her debut in 2019. As a virtual human who effortlessly treads the lines between fantasy, technology and reality, she offers a unique perspective through her collaborations with cult labels, musicians, fashion designers and global brands.
Combining her skills as a digital artist and passion for bridging the digital divide, she has launched an NFT collection to raise funds for more girls to pursue careers in tech. An advocate for mental health, she creates safe spaces on social media for people to be true to themselves, starting with being genuine and vulnerable on her platforms. More than just another pretty face in a digital space, Rae is a street culture icon, artist, and advocate – and stays ever-evolving as she breaks boundaries in virtual and physical realms.
Virtual Influencer
Rae
Bee Leng Tan is the Managing Director of Digital Ventures at CapitaLand Investment. Bee Leng is responsible for leading and growing the corporate venture arm of the Group. Her primary focus is to identify and execute new digital business opportunities and to drive innovation across the organisation. She holds a concurrent role as Managing Director of Brand & Marketing at The Ascott Limited (Ascott), the wholly owned lodging business unit of CapitaLand Investment. Her mandate covers Ascott's entire portfolio of 15 hospitality brands, spanning over 220 cities across more than 40 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa, and the USA.
Before her current role, Bee Leng was the Head of Group Communications for CapitaLand Group. Between 2009 to 2018, Bee Leng was also overseeing the philanthropy and volunteerism efforts of the Group as the General Manager of CapitaLand Hope Foundation, the philanthropic arm of CapitaLand.
Managing Director, Digital Ventures and Managing Director, Brand & Marketing CapitaLand Investment
Bee Leng Tan
An avid gamer with a creative career of 18 years spanning advertising, use of experiential technology and experience design. Stan leads both creative and experience practices across Dentsu Creative Singapore for local and regional clients.
Named in Campaign Asia 2017’s 40 under 40, Stan’s works have also won multiple awards at local and international award shows in coveted categories across Most Innovative, Best Integration of Mobile, Best Use of 360/ARVR, Best Customer Experience, Best Use of Technology, Best Experiential and Most Humorous.
Chief Creative Officer, Dentsu Creative Singapore
Stan Lim
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Rae is one of Asia’s top virtual influencers taking the world by storm. She has amassed a fanbase of over 1 million across Instagram and Weibo since her debut in 2019. As a virtual human who effortlessly treads the lines between fantasy, technology and reality, she offers a unique perspective through her collaborations with cult labels, musicians, fashion designers and global brands.
Combining her skills as a digital artist and passion for bridging the digital divide, she has launched an NFT collection to raise funds for more girls to pursue careers in tech. An advocate for mental health, she creates safe spaces on social media for people to be true to themselves, starting with being genuine and vulnerable on her platforms. More than just another pretty face in a digital space, Rae is a street culture icon, artist, and advocate – and stays ever-evolving as she breaks boundaries in virtual and physical realms.
Virtual Influencer
Rae
Bee Leng Tan is the Managing Director of Digital Ventures at CapitaLand Investment. Bee Leng is responsible for leading and growing the corporate venture arm of the Group. Her primary focus is to identify and execute new digital business opportunities and to drive innovation across the organisation. She holds a concurrent role as Managing Director of Brand & Marketing at The Ascott Limited (Ascott), the wholly owned lodging business unit of CapitaLand Investment. Her mandate covers Ascott's entire portfolio of 15 hospitality brands, spanning over 220 cities across more than 40 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa, and the USA.
Before her current role, Bee Leng was the Head of Group Communications for CapitaLand Group. Between 2009 to 2018, Bee Leng was also overseeing the philanthropy and volunteerism efforts of the Group as the General Manager of CapitaLand Hope Foundation, the philanthropic arm of CapitaLand.
Managing Director, Digital Ventures and Managing Director, Brand & Marketing CapitaLand Investment
Bee Leng Tan
An avid gamer with a creative career of 18 years spanning advertising, use of experiential technology and experience design. Stan leads both creative and experience practices across Dentsu Creative Singapore for local and regional clients.
Named in Campaign Asia 2017’s 40 under 40, Stan’s works have also won multiple awards at local and international award shows in coveted categories across Most Innovative, Best Integration of Mobile, Best Use of 360/ARVR, Best Customer Experience, Best Use of Technology, Best Experiential and Most Humorous.
Chief Creative Officer, Dentsu Creative Singapore
Stan Lim
PANELLISTS
What is real and what is a fake? Virtual influencers toe the line between the two worlds and present brands with a unique opportunity to engage online consumers, whilst maintaining total control.
Say Hello to Rae, one of Asia’s most popular virtual influencers, who went from 0 to 1.1m followers in 2 years and has partnered with some of the world’s biggest brands.
Gain unprecedented insight into Rae’s world and explore the potential, the opportunity and the tech that makes Virtual Influencers one of the industry’s most intriguing emerging trends. Explore the benefits of challenges of
Questions this session will answer:
How can brands use virtual influencers to take bigger creative risks?
How can brands use virtual influencers to create long-lasting consumer connections?
Why has Gen Z connected so meaningfully with Virtual Influencers and how can brands leverage this trend?
Back to top
The Forum | 10:30 - 11:30 am