We have seen significant change in the marketing world over the last several years including the promise of the Metaverse, the rise of influencers, the demise of 3rd party cookies and increased privacy regulation, the advent of CDPs and now a big promise of Generative AI. The common element has been an acceleration of technology introduction in the marketing and communication realm. How to prepare for the future with these technology shifts happening faster at every cycle? How to ensure true value generation with adoption and scalability?​
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In this session you will hear pragmatic approaches from industry leading experts to guide where our focus on innovation should be, how need to think about new tech introduction in the company as well as how sustainable business practices can lead to innovations that benefit both business and society at large.