Join dentsu, Heineken, McLaren Racing, Disney/ESPN and Netflix as we explore the power of fandom and the opportunity to create deeper customer connections through sports media. As F1 continues to rise in popularity there are numerous innovative ways for marketers to tap highly engaged audiences across media touchpoints.

From live event activation, to sponsorship of favorite teams and drivers like McLaren Racing and Lando Norris, touchpoints across ESPN, Netflix’s “Drive to Survive” and beyond—brand engagement around the sport continues to surge. What is the future of sports media and how can brands capitalize on next-level fandom?