dentsu beach house | 03:00 - 03:30 pm

WEDNESDAY 21 june

Full Speed Ahead in Sports Marketing with Lando Norris

Join dentsu, Heineken, McLaren Racing, Disney/ESPN and Netflix as we explore the power of fandom and the opportunity to create deeper customer connections through sports media. As F1 continues to rise in popularity there are numerous innovative ways for marketers to tap highly engaged audiences across media touchpoints.

From live event activation, to sponsorship of favorite teams and drivers like McLaren Racing and Lando Norris, touchpoints across ESPN, Netflix’s “Drive to Survive” and beyond—brand engagement around the sport continues to surge. What is the future of sports media and how can brands capitalize on next-level fandom?

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Moderator

Chief Investment Officer, Media

dentsu, US

Cara Lewis

SVP

Disney/ESPN Advertising Sales

Wendell Scott

CEO

McLaren Racing

Zak Brown

F1 Driver

McLaren Racing

Lando Norris

VP, Global Marketing Partnerships

Netflix

Magno Herran

CMO

Heineken US

Jonnie Cahill

PANELLISTS

Join dentsu, Heineken, McLaren Racing, Disney/ESPN and Netflix as we explore the power of fandom and the opportunity to create deeper customer connections through sports media. As F1 continues to rise in popularity there are numerous innovative ways for marketers to tap highly engaged audiences across media touchpoints.

From live event activation, to sponsorship of favorite teams and drivers like McLaren Racing and Lando Norris, touchpoints across ESPN, Netflix’s “Drive to Survive” and beyond—brand engagement around the sport continues to surge. What is the future of sports media and how can brands capitalize on next-level fandom?

dentsu beach house | 03:00 - 03:30 pm

WEDNESDAY 21 june

Full Speed Ahead in Sports Marketing with Lando Norris