dentsu beach house | 11:00 - 11:30 am
THURSDAY 22 june
How brands are connecting with audiences through joy and humor
Since its dawn, the use of humor in advertising been a powerful tool. At its best humor can be iconic and unforgettable, entertaining and engaging multiple generations around the world. During this era of global conflict, recession and climate change we are seeing the desire for small moments of joy and play, with opportunities for brands to deliver in this space. The brands able to get this right, identify those moments, empathize and enable joy through humor will be rewarded.
The brands able to get this right, identify those moments, empathize and enable joy through humor will be rewarded. In this session, meet the marketers who are using humor to connect with consumers and drive cultural currency to create brand love and loyalty.
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President, New York
Dentsu Creative
Abbey Klaassen
Chief Creative Officer
Dentsu Creative Italy
Riccardo Fregoso
Founder and CEO
Genvid Technologies
Jacob Navok
EVP, Chief Marketing and Sustainability Officer
7-Eleven
Marissa Jarratt
Moderated by: Abbey Klaassen
PANELLISTS
Since its dawn, the use of humor in advertising been a powerful tool. At its best humor can be iconic and unforgettable, entertaining and engaging multiple generations around the world. During this era of global conflict, recession and climate change we are seeing the desire for small moments of joy and play, with opportunities for brands to deliver in this space. The brands able to get this right, identify those moments, empathize and enable joy through humor will be rewarded.
The brands able to get this right, identify those moments, empathize and enable joy through humor will be rewarded. In this session, meet the marketers who are using humor to connect with consumers and drive cultural currency to create brand love and loyalty.
Back to top
dentsu beach house | 11:00 - 11:30 am