dentsu beach house | 11:00 - 11:30 am

THURSDAY 22 june

How brands are connecting with audiences through joy and humor

Since its dawn, the use of humor in advertising been a powerful tool. At its best humor can be iconic and unforgettable, entertaining and engaging multiple generations around the world. During this era of global conflict, recession and climate change we are seeing the desire for small moments of joy and play, with opportunities for brands to deliver in this space. The brands able to get this right, identify those moments, empathize and enable joy through humor will be rewarded. ​

The brands able to get this right, identify those moments, empathize and enable joy through humor will be rewarded. In this session, meet the marketers who are using humor to connect with consumers and drive cultural currency to create brand love and loyalty.

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President, New York

Dentsu Creative

Abbey Klaassen

Chief Creative Officer

Dentsu Creative Italy

Riccardo Fregoso

Founder and CEO

Genvid Technologies

Jacob Navok

EVP, Chief Marketing and Sustainability Officer

7-Eleven

Marissa Jarratt

Moderated by: Abbey Klaassen

PANELLISTS

Since its dawn, the use of humor in advertising been a powerful tool. At its best humor can be iconic and unforgettable, entertaining and engaging multiple generations around the world. During this era of global conflict, recession and climate change we are seeing the desire for small moments of joy and play, with opportunities for brands to deliver in this space. The brands able to get this right, identify those moments, empathize and enable joy through humor will be rewarded. ​

The brands able to get this right, identify those moments, empathize and enable joy through humor will be rewarded. In this session, meet the marketers who are using humor to connect with consumers and drive cultural currency to create brand love and loyalty.

dentsu beach house | 11:00 - 11:30 am

THURSDAY 22 june

How brands are connecting with audiences through joy and humor