As the world adapts to life in the new normal, it is time to go back to the future.
In the dentsu Consumer Vision 2030, we recognised four overarching themes that will influence consumer behaviour in the next ten years. In this new report, we use these themes to explore how the global retail sector will change over the same period, and what this means for brands.
For each theme, we have identified key trends marketers need to consider when defining their retail strategy. Whilst new and unexpected forces will likely come and go in the 2020s, we believe the dynamics examined in this report will play a durable and critical role in setting the industry’s direction.
Shopper DNA: The Future of Retail
RETAIL INSIGHTS
As the world adapts to life in the new normal, it is time to go back to the future.
In the dentsu Consumer Vision 2030, we recognised four overarching themes that will influence consumer behaviour in the next ten years. In this new report, we use these themes to explore how the global retail sector will change over the same period, and what this means for brands.
For each theme, we have identified key trends marketers need to consider when defining their retail strategy. Whilst new and unexpected forces will likely come and go in the 2020s, we believe the dynamics examined in this report will play a durable and critical role in setting the industry’s direction.
Shopper DNA: The Future of Retail
RETAIL INSIGHTS
