This year’s Media Trends report looks at big themes – Content, Commerce and Community – and highlights how the landscape is changing, with advice on how to prepare for the future.

Media Trends 2023

OUR THINKING

This year’s Media Trends report looks at big themes – Content, Commerce and Community – and highlights how the landscape is changing, with advice on how to prepare for the future.

Media Trends 2023

OUR THINKING

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The Future of Retail
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  1. 1.
    Home
  2. 2.
    Overview
  3. 3.
    Our Work and Thinking
  4. 4.
    Our Agencies
  5. 5.
    Retail Insights
  6. 6.
    The Total Commerce Playbook
  7. 7.
    2023 Customer Experience Imperatives
  8. 8.
    Shopper DNA - The Future of Retail
  9. 9.
    Integrated Customer Services - The New Loyalty Frontier
  10. 10.
    Stop trying to predict the future of commerce - create it
  11. 11.
    Retail media - The challenges opportunities and experiments for growth
  12. 12.
    FMCG - Delivering connections that count in a disruptive landscape
  13. 13.
    Retail in the age of bigger bolder brands
  14. 14.
    Our Thinking
  15. 15.
    Understanding Generative AI
  16. 16.
    Beyond the hype - Why and how brands should be thinking about their role in the metaverse
  17. 17.
    Whats The Future of Paid Social in a Cookieless World
  18. 18.
    Discover the dentsu Global Ad Spend Forecasts May 2023
  19. 19.
    Read the room
  20. 20.
    Media Trends 2023
  21. 21.
    How brands can credibly shape culture to stay relevant
  22. 22.
    Sustainability & Marketing - Our role in tackling the climate crisis
  23. 23.
    Case Studies
  24. 24.
    Arla Case Study
  25. 25.
    Cadbury Case Study
  26. 26.
    KFC Case Study
  27. 27.
    Laurastar Case Study
  28. 28.
    Currys Case Study
  29. 29.
    Just Bare Case Study
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