Disruption is challenging the FMCG value model. The levers that have made brands successful over the last decade threaten to limit future growth in the next. The looming data and regulatory updates coupled with the evolving media ecosystem are narrowing traditional routes to customers and creating a challenging
environment.
So, what are the new levers for successful brand marketing and what approaches to advertising and media can help make those everyday connections count for brands? Here we focus on three key areas for FMCG marketers – HFSS regulations, consumer
experiences and the changing consumer journey – and engage with the wider FMCG marketing community to understand the impact of these changes and what it means for the future of brands and the sector.
FMCG: Delivering connections that count in a disruptive landscape
RETAIL INSIGHTS
Disruption is challenging the FMCG value model. The levers that have made brands successful over the last decade threaten to limit future growth in the next. The looming data and regulatory updates coupled with the evolving media ecosystem are narrowing traditional routes to customers and creating a challenging
environment.
So, what are the new levers for successful brand marketing and what approaches to advertising and media can help make those everyday connections count for brands? Here we focus on three key areas for FMCG marketers – HFSS regulations, consumer
experiences and the changing consumer journey – and engage with the wider FMCG marketing community to understand the impact of these changes and what it means for the future of brands and the sector.
FMCG: Delivering connections that count in a disruptive landscape
RETAIL INSIGHTS
