Data-driven, predictive, personal experiences are changing the way brands operate. Customers not only expect but demand the right message, at the right time, in the right place.  Hear from dentsu CXM President Margaret Wagner, CXM EMEA CMO Azlan Raj and CXM Northern Europe CEO Martin Bochineck on how brands can get their customer experience strategy right in 2022.

Gen Z, a generation that all brands are trying to engage with but what do we know about them? Are they all that different from other generations? Are Gen Zers different from country to country? Hear from our consumer insight and strategy experts Rachel Leaver, Dan Calladine and Sanjay Nair demystify this digital-native and purpose-driven generation.

By orchestrating programmes across all channels to deliver maximum impact Merkle, the customer experience management arm of dentsu international, created better customer experiences and increased velocity through the sales funnel. Merkle transformed global automotive maker Renault’s marketing which resulted in a 319% uplift in performance.

Cruzcampo, a Spanish beer brand from the Andalusia region, engineered its local icon Lola Flores who passed away using artificial intelligence and deep fake in a national campaign. Penned under Con Mucho Acento  (heavily accented in English), Flores uttered powerful local words with her famous accent celebrating Cruzcampo’s Andalusian root and culture.

With the ongoing pandemic, mask-wearing has become part of our daily life. For glasses wearers, wearing a mask can fog up your lenses. Global optical technology company ZEISS launched an innovative anti-fog product and solved this issue. Our Gyro team in France created an outdoor event for a life-size torture test to prove the undeniable effectiveness of the product.

Coca-Cola wanted to bring its new Real Magic brand platform rooted in the insight that magic lives in unexpected moments of connection to the festive season. DentsuMB UK was tasked with creating a global Christmas campaign that would be big enough to be relevant to multiple markets, but small enough to resonate emotionally with anyone in the world.

In the slowest part of Dubai's retail season, Carat MENA worked with the payment card brand Mastercard built a unique sale tied to a rare eclipse that put its brand literally in full view of the country's shoppers.

Penned under dentsu & FRIENDS. Proud Pride Supporters, dentsu Italy rallied Sky, Nestlé, Very Mobile, Fastweb, Plasmon, KFC, ENGIE, Pringles, WindTre, HEINZ for a two-week campaign supporting local LGBTQ+ communities.

Hyundai and The Story Lab co-produced comedy series named Kate on automatic transmission which garnered more than 38 minutes of TV airtime instead of traditional ad spots. The film showcased Hyundai’s product line supporting while exploring in depth different car features, technical parameters and services. We reached more than 17 million TV viewers while reaching another additional 21 million users on Instagram and TikTok.