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Times of great uncertainty are ripe with opportunities to discard past playbooks and create a vision for change. Through focused innovation, future-back strategy and deeper brand activism, brands can lead consumers to believe in – and build - a future that truly belongs to them.

Jacki Kelley, CEO, AMERICAS

A clarion call to the future

Our planet has been pushed past its limits, supply chain and labor issues continue to depress economic growth and the compounding humanitarian crises around the world cannot be ignored. Given these grim realities, who still believes in the future? We do.

#DentsuYearInReview

INNOVATION

Future-Focused Innovation Is No Longer Just a ‘Nice-to-Have’

Interaction, interest and inspiration as ways to connect with consumers are undergoing paradigm shifts. By reimagining experience in their category, brands have an opportunity to create lasting differentiation.

ECONOMIC EMPOWERMENT

The minority media wealth gap: An unmet opportunity for brands

In order to enable system-wide change and contribute to a fairer future, brands need to recognize minority-owned companies are at a disadvantage and build new frameworks to level the media buying playing field.

Brand activism

Like it or not, your future as an activist brand has already begun

Consumers’ expectation of social involvement from brands is not going away, but rather becoming implicit. Brand neutrality is no longer an option and Marketing needs to evolve into the ethical compass of the business.

GAMING

The irresistible ascent of gaming in 2021

From building your own island to competing in online tournaments, the gaming space is now a destination for self-expression, socialization and fandom. CMOs can no longer afford to ignore this is where audiences will increasingly spend their time.

HEALTH

Every brand is now a health and wellness brand

The pandemic and its effects have heightened our focus on health and on how brands approach health matters. This shift is the springboard for transformation and differentiation opportunities within established healthcare sectors.

cities

Future cities need proactive brands

The role that brands play in shaping the world we live in is becoming increasingly important. By helping to create more inclusive spaces and enabling partnership between citizens and administrations, businesses can help define the infrastructure of modern cities.

About us

Part of dentsu, dentsu international helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 45,000 dedicated specialists. Follow us on social @dentsuUSA.