Jacki Kelley reflects on her first year as CEO of dentsu Americas, shares insights on why we became dentsu and where the business is headed in 2021.

Becoming dentsu represents an important milestone in the evolution of our international business as we build on dentsu’s rich legacy of innovation and industry leadership along with the dynamic growth story of Dentsu Aegis Network. Our business provides our clients and our people with the best of both worlds, helping them to achieve meaningful progress against a backdrop of unprecedented change and disruption.

Dirk Herbert, Chief Strategy Officer, dentsu Americas reflects on how the modern marketer's mandate has changed. He shares three consumer expectations of brands and three  qualities of a prepared CMO.

What does the future hold for 'The Big Three' in telecommunications? How will consumer shopping behaviors shift in 2021? With B2B travel on pause, how will travel and hospitality resurrect itself? We tapped strategists across our network to share their predictions for 2021.

Technology and marketing are becoming synonymous. The role of tech partners such as Salesforce, Adobe and Google are increasingly becoming a part of the frontier marketer's remit. Read our view on where CXM is headed in 2021.