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2021 Industry Predictions

With 2021 around the corner, we asked strategists across our network to share their predictions for five key sectors disrupted by 2020.

#Dentsu2021Predictions
Revolution
of rising expectations
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Dirk Herbert, Chief Strategy Officer, dentsu Americas reflects on how the modern marketer's mandate has changed. He shares three consumer expectations of brands and three  qualities of a prepared CMO.

Press inquiries
Become a client

Jennifer Ferguson
Chief Communications Officer
dentsu Americas
Phone: 1-917-797-6038
Email: Jennifer.Ferguson@dentsu.com

Mike Russell
Chief Growth Officer
dentsu Americas
Phone: 1-917-513-0008
Email: clientsUSA@dentsu.com

© Dentsu 2020   |   dentsu privacy policy  |  Visit dentsu Website  |  Twitter  |  Instagram 

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Strategy made real.
Work with dentsu.

At dentsu, we know people better than anyone else. We put data, consumer intelligence and technology at the center of all of our solutions to bring clients meaningful impact - for both growth and good.

Contact us
predictions
for 2021
5
Yellow
sphere_dark_04_1_1_.png
image_6_1_.png
sphere_dark_14_1_1_.png
2021 Industry Predictions

With 2021 around the corner, we asked strategists across our network to share their predictions for five key sectors disrupted by 2020.

#Dentsu2021Predictions
sphere_dark_01_1_1_.png
sphere_dark_16_2_1_.png
Revolution
of rising expectations
circle-drik.png

Dirk Herbert, Chief Strategy Officer, dentsu Americas reflects on how the modern marketer's mandate has changed. He shares three consumer expectations of brands and three  qualities of a prepared CMO.

Press inquiries
Become a client

Jennifer Ferguson
Chief Communications Officer
dentsu Americas
Phone: 1-917-797-6038
Email: Jennifer.Ferguson@dentsu.com

Mike Russell
Chief Growth Officer
dentsu Americas
Phone: 1-917-513-0008
Email: clientsUSA@dentsu.com

© Dentsu 2020   |   dentsu privacy policy  |  Visit dentsu Website  |  Twitter  |  Instagram 

dentsu-logo_1.svg
predictions
for 2021
5
Strategy made real.
Work with dentsu.

At dentsu, we know people better than anyone else. We put data, consumer intelligence and technology at the center of all of our solutions to bring clients meaningful impact - for both growth and good.

Contact us
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#DentsuYearInReview

Revolution of Rising Expectations

Consumers' expectations of brands, government and society are rising. Dentsu strategists reflect on the moments that changed marketing in 2020, and share 2021 predictions for the next frontier of marketing.

Lessons from leading in a crisis: CEO note

Jacki Kelley reflects on her first year as CEO of dentsu Americas, shares insights on why we became dentsu and where the business is headed in 2021.

We are dentsu

Becoming dentsu represents an important milestone in the evolution of our international business as we build on dentsu’s rich legacy of innovation and industry leadership along with the dynamic growth story of Dentsu Aegis Network. Our business provides our clients and our people with the best of both worlds, helping them to achieve meaningful progress against a backdrop of unprecedented change and disruption.

Leading with diversity, equity and inclusion

Christena Pyle, the new Chief Equity Officer of dentsu America sheds light on an inside-out approach to creating a diverse and equitable business.

“The arc of the moral universe is long, but it bends toward justice.”
Martin Luther King, Jr.

Revolution
of rising expectations

Dirk Herbert, Chief Strategy Officer, dentsu Americas reflects on how the modern marketer's mandate has changed. He shares three consumer expectations of brands and three  qualities of a prepared CMO.

5

Industries that will change for the better

What does the future hold for 'The Big Three' in telecommunications? How will consumer shopping behaviors shift in 2021? With B2B travel on pause, how will travel and hospitality resurrect itself? We tapped strategists across our network to share their predictions for 2021.

The role of CXM across industries in

Technology and marketing are becoming synonymous. The role of tech partners such as Salesforce, Adobe and Google are increasingly becoming a part of the frontier marketer's remit. Read our view on where CXM is headed in 2021.

Press inquiries
Become a client

Jennifer Ferguson
Chief Communications Officer
dentsu Americas
Phone: 1-917-797-6038
Email: Jennifer.Ferguson@dentsu.com

Mike Russell
Chief Growth Officer
dentsu Americas
Phone: 1-917-513-0008
Email: clientsUSA@dentsu.com

© dentsu 2020   |   dentsu privacy policy  |  Visit dentsu website  |  Twitter  |  Instagram 

#DentsuYearInReview

Revolution of Rising Expectations

Consumers' expectations of brands, government and society are rising. Dentsu strategists reflect on the moments that changed marketing in 2020, and share 2021 predictions for the next frontier of marketing.

Lessons from leading in a crisis: CEO note

Jacki Kelley reflects on her first year as CEO of dentsu Americas, shares insights on why we became dentsu and where the business is headed in 2021.

We are dentsu

Becoming dentsu represents an important milestone in the evolution of our international business as we build on dentsu’s rich legacy of innovation and industry leadership along with the dynamic growth story of Dentsu Aegis Network. Our business provides our clients and our people with the best of both worlds, helping them to achieve meaningful progress against a backdrop of unprecedented change and disruption.

Leading with diversity, equity and inclusion

Christena Pyle, the new Chief Equity Officer of dentsu America sheds light on an inside-out approach to creating a diverse and equitable business.

“The arc of the moral universe is long, but it bends toward justice.”
Martin Luther King, Jr.

Revolution
of rising expectations

Dirk Herbert, Chief Strategy Officer, dentsu Americas reflects on how the modern marketer's mandate has changed. He shares three consumer expectations of brands and three  qualities of a prepared CMO.

5

Industries that will change for the better

What does the future hold for 'The Big Three' in telecommunications? How will consumer shopping behaviors shift in 2021? With B2B travel on pause, how will travel and hospitality resurrect itself? We tapped strategists across our network to share their predictions for 2021.

The role of CXM across industries in

Technology and marketing are becoming synonymous. The role of tech partners such as Salesforce, Adobe and Google are increasingly becoming a part of the frontier marketer's remit. Read our view on where CXM is headed in 2021.

Press inquiries
Become a client

Jennifer Ferguson
Chief Communications Officer
dentsu Americas
Phone: 1-917-797-6038
Email: Jennifer.Ferguson@dentsu.com

Mike Russell
Chief Growth Officer
dentsu Americas
Phone: 1-917-513-0008
Email: clientsUSA@dentsu.com

© dentsu 2020   |   dentsu privacy policy  |  Visit dentsu website  |  Twitter  |  Instagram