With 2021 around the corner, we asked strategists across our network to share their predictions for five key sectors disrupted by 2020.
of rising expectations
Dirk Herbert, Chief Strategy Officer, dentsu Americas reflects on how the modern marketer's mandate has changed. He shares three consumer expectations of brands and three qualities of a prepared CMO.
Jennifer Ferguson
Chief Communications Officer
dentsu Americas
Phone: 1-917-797-6038
Email: Jennifer.Ferguson@dentsu.com
Mike Russell
Chief Growth Officer
dentsu Americas
Phone: 1-917-513-0008
Email: clientsUSA@dentsu.com
© Dentsu 2020 | dentsu privacy policy | Visit dentsu Website | Twitter | Instagram
Published with Maglr
What started as a ‘race to the home’ became a ‘race to the person’ and will become a ‘race to ubiquity.’In this next race, the real prize will be moving people fluidly through a ubiquitously connected world.
The industry saw a 25% increase in searches for “how to switch banks,” representing an opportunity for incumbents and disruptors.
Financial Services branching into digital innovation
Wanderlust is still alive and well. National parks and outdoor destinations are faring better than most, and in some instances, thriving. Domestic flights are beginning to rebound with Gen Y and Z starting to book again.
Travel & Hospitality: Clear skies require reimagination
Research shows that 75% of global consumers tried different websites, stores or brands during COVID-19 and 60% of them are expecting to integrate these new options in the future.
Data flow, compliances and regulations have long been a roadblock for digital transformation, but this has quickly changed due to the pandemic.
Work with dentsu.
At dentsu, we know people better than anyone else. We put data, consumer intelligence and technology at the center of all of our solutions to bring clients meaningful impact - for both growth and good.
With 2021 around the corner, we asked strategists across our network to share their predictions for five key sectors disrupted by 2020.
of rising expectations
Dirk Herbert, Chief Strategy Officer, dentsu Americas reflects on how the modern marketer's mandate has changed. He shares three consumer expectations of brands and three qualities of a prepared CMO.
Jennifer Ferguson
Chief Communications Officer
dentsu Americas
Phone: 1-917-797-6038
Email: Jennifer.Ferguson@dentsu.com
Mike Russell
Chief Growth Officer
dentsu Americas
Phone: 1-917-513-0008
Email: clientsUSA@dentsu.com
© Dentsu 2020 | dentsu privacy policy | Visit dentsu Website | Twitter | Instagram
Published with Maglr
What started as a ‘race to the home’ became a ‘race to the person’ and will become a ‘race to ubiquity.’In this next race, the real prize will be moving people fluidly through a ubiquitously connected world.
Research shows that 75% of global consumers tried different websites, stores or brands during COVID-19 and 60% of them are expecting to integrate these new options in the future.
The industry saw a 25% increase in searches for “how to switch banks,” representing an opportunity for incumbents and disruptors.
Financial Services branching into digital innovation
Data flow, compliances and regulations have long been a roadblock for digital transformation, but this has quickly changed due to the pandemic.
Wanderlust is still alive and well. National parks and outdoor destinations are faring better than most, and in some instances, thriving. Domestic flights are beginning to rebound with Gen Y and Z starting to book again.
Travel & Hospitality: Clear skies require reimagination
Work with dentsu.
At dentsu, we know people better than anyone else. We put data, consumer intelligence and technology at the center of all of our solutions to bring clients meaningful impact - for both growth and good.