asia pacific
Now to Next:
Inventing the Never Before
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MESSAGE FROM OUR CHIEF GROWTH OFFICER
Purpose and Opportunity in the Asian Century
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Change Society
Create Culture
Don’t just borrow from culture. Spark a new conversation. Authentically be part of it. Then augment it, build upon it and create something beautifully new.
AI for
Everyone
TREND 3
Digital Assets go Mainstream
TREND 2
Omnichannel Adds a New Dimension
TREND 1
Work we love
Explore inspiring work from across our Asia Pacific offices.
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KFC China – Cat Streamers
video
Vice World News - Unfiltered History Tour
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Sinyi Realty - In Love We Trust 2
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About us
Part of dentsu, dentsu international helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in- class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 45,000 dedicated specialists. Follow us on social @dentsuAPAC.
© Dentsu 2022 Diversity, Equity & Inclusion | Social Impact | Our Policies | Careers | Privacy Policy
asia pacific
Now to Next:
Inventing the Never Before
MESSAGE FROM OUR CHIEF GROWTH OFFICER
Purpose and Opportunity in the Asian Century
Read more
Change Society
Get to know dentsu’s first metaverse child. Rumi, and other virtual identities (VIs) like her, are our answer to a generation of consumers that live their lives on live streams. A VI is your brand personified, given name, voice and face in the digital world but brought out into the real one. From event hosts to brand ambassadors, the possibilities are limitless.
Now imagine, what would your brand look like if it had a face? Learn more about Dentsu VI by DENTSU CREATIVE.
Create Culture
Don’t just borrow from culture. Spark a new conversation. Authentically be part of it. Then augment it, build upon it and create something beautifully new.
AI for
Everyone
TREND 3
Digital Assets go Mainstream
TREND 2
Omnichannel Adds a New Dimension
TREND 1
Digital Life
The Biggest Trends in 2023 and Beyond
Business transformation is not an option, it is an imperative. Placing consumers as the north star of an organization and shifting its workforce’s focus from outputs to outcomes are two ways to achieve success and longevity no matter what the external environment looks like. And as we embrace an outside-in approach and make decisions based on the needs of consumers and society, leaders need to create an extraordinary culture of adaptiveness and horizontal thinking.
Sinyi Realty - In Love We Trust 2
video
Sinyi Realty has backed the success last year of its ''In Love We Trust' brand film (a Cannes Lions Grand Prix winner) with a sequel that spurred another round of discussion on social issues in Taiwan. ‘In Love We Trust 2’ addresses the issue of having children after marriage and highlights the tension caused between generations. It also broaches the uncomfortable topic of fertility.
Vice World News - Unfiltered History Tour
video
The Unfiltered History Tour highlights artefacts inside the British Museum, told from the perspective of the communities they were removed from. By scanning items through their smartphones, museum visitors can hear native experts narrate the true histories of how they were stolen, as first-ever visual depictions of the crime scene form a contextual overlay over the artefact in real-time using Augmented Reality. This campaign won a Titanium Lion, and other 11 awards at the Cannes Lions Award 2022.
KFC China – Cat Streamers
video
As part of KFC China’s latest campaign to re-engineer the influencer game to capture the attention of Gen Z, the brand launched its latest series of cat streamers. A part of the diverse lifestyle that Gen Z values is their strong connection to Chinese culture and heritage. To connect with this generation, KFC China added the traditional fish dish onto their regional menu to promote campaign. Meet Cat Streamers, who know fish best.
Pantene introduced a new line of products targeted at Gen Z and Millennials to encourage the use of hair conditioners among Indonesian women. The campaign focused on transforming Tired Hair (#RambutCapek) to Charged Hair (#RambutKecharged). To cut through the media clutter, Pantene abandoned the stereotypical use of beautiful women to showcase its haircare products and transformed Keanu Angelo, a well-known content creator, into a haircare influencer.
Pantene – Tired Hair to Charged Hair
video
Work we love
Explore inspiring work from across our Asia Pacific offices.
© Dentsu 2022 Diversity, Equity & Inclusion | Social Impact | Our Policies | Careers | Privacy Policy
Press Inquiries
About us
Part of dentsu, dentsu international helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in- class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 45,000 dedicated specialists. Follow us on social @dentsuAPAC.