Case Studies

We created a sale featuring only used IKEA products found on Denmark’s largest second-hand marketplace (DBA)

On a day when every retailer was talking about buying new stuff for even lower prices, we hijacked the day by talking about IKEA’s durability instead.

DENMARK
Black Friday
(Re)sale
IKEA
Black Friday
(Re)sale

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Case Studies

We created a sale featuring only used IKEA products found on Denmark’s largest second-hand marketplace (DBA)

On a day when every retailer was talking about buying new stuff for even lower prices, we hijacked the day by talking about IKEA’s durability instead.

DENMARK
IKEA