Adobe’s messaging around Advertising Cloud and the future of customer experience couldn’t be more poignant than it is now, amidst shifts in the ad industry, a renewed effort to protect consumer data and the general business climate as the world begins to heal from the Covid-19 pandemic.
All of this came to a head during one of the most transformational times in American business. With digital relationships overtaking brick-and-mortar experiences for many consumers, and with retail being so heavily impacted by experiences driven by digital (especially mobile), there has been a shift in how consumers think of brands and how those brands are able to fill their needs.
At Dentsu Aegis Network, we know it isn’t just about marketing, it is about mattering. This fact has never been truer or more relevant. Our deep partnership with Adobe allows us to bring best-in-class solutions to our clients.
Thanks to our ability to orchestrate digital experiences across all channels using the Adobe platform, we can help create relationships that customers are looking for now amid this moment of uncertainty as well as in the future. We were inspired by all that we saw at Adobe Summit and look forward to leveraging the many new tools as well as older (and improved tools) to bring value and increased relevancy to our clients so they can win, keep and grow their best customers.
Also see Isobar's Adobe Summit Recap Report