Retail in the age of Universal Activism

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Polarising attitudes towards data sharing will challenge retailers to adopt new digital and technological innovation that can cater to both willing data-sharers and privacy weary customers – to provide a functionally and emotionally fulfilling retail experience for all.

Central to building trust with customers over the use of personal data will be building greater confidence in and awareness of data protection.


The Data Dilemma

Trend FOUR 

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The accelerated war on waste being waged by UK consumers combined with a desire to de-clutter homes and other core sustainability and environmental concerns, demand for re-selling and re-commerce channels will increase in the 2020s. The impact of COVID-19 and living in lockdown has accelerated such attitudes, having spent more time at home the amount of waste we produce daily has become more apparent.

As a result, an accelerated circular retail economy – re-purposing ingredients, materials or even entire products throughout the supply chain - will increasingly shape customer shopping behaviour and forge new retail models over the coming decade.

Circular Retail 

Trend Three 

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As concern about environmental issues and sustainability heightens, expect to see growing demand for retailers to provide regenerative solutions to repair the impact of climate change, alongside product solutions that help customers adapt to climate impacts already felt.


Regenerative Retail

Trend TWO 

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UK consumers will increasingly seek to apply core values that are most important to them as individuals to their commercial behaviour. 

As consumer identity becomes increasingly entwined with central beliefs around issues such as ethics, diversity, inclusion and sustainability – brands will be expected to make it simple and seamless for customers to shop via the filter of such values.


Shopping by Values

Trend one 

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Universal Activism

Macro theme One

Retail in the age of

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Macro theme One

Universal Activism

UK consumers will increasingly seek to apply core values that are most important to them as individuals to their commercial behaviour. 

As consumer identity becomes increasingly entwined with central beliefs around issues such as ethics, diversity, inclusion and sustainability – brands will be expected to make it simple and seamless for customers to shop via the filter of such values.


Shopping by Values

Trend one 

ua-consumer-cutout.png

As concern about environmental issues and sustainability heightens, expect to see growing demand for retailers to provide regenerative solutions to repair the impact of climate change, alongside product solutions that help customers adapt to climate impacts already felt.


Regenerative Retail

Trend TWO 

The accelerated war on waste being waged by UK consumers combined with a desire to de-clutter homes and other core sustainability and environmental concerns, demand for re-selling and re-commerce channels will increase in the 2020s. The impact of COVID-19 and living in lockdown has accelerated such attitudes, having spent more time at home the amount of waste we produce daily has become more apparent.

As a result, an accelerated circular retail economy – re-purposing ingredients, materials or even entire products throughout the supply chain - will increasingly shape customer shopping behaviour and forge new retail models over the coming decade.

Circular Retail 

Trend Three 

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