Retail in the age of Universal Activism

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Universal Activism

Macro theme One

Retail in the age of

As consumer identity becomes increasingly entwined with central beliefs around issues such as ethics, diversity, inclusion and sustainability – brands will be expected to make it simple and seamless for customers to shop via the filter of such values.


Shopping by Values

Trend one 

As concern about environmental issues and sustainability heightens, expect to see growing demand for retailers to provide regenerative solutions to repair the impact of climate change, alongside product solutions that help customers adapt to climate impacts already felt.


Regenerative Retail

Trend TWO 

As a result, an accelerated circular retail economy – re-purposing ingredients, materials or even entire products throughout the supply chain - will increasingly shape customer shopping behaviour and forge new retail models over the coming decade.

Circular Retail 

Trend Three 

The Data Dilemma

Trend FOUR 

Macro theme One

Universal Activism

As consumer identity becomes increasingly entwined with central beliefs around issues such as ethics, diversity, inclusion and sustainability – brands will be expected to make it simple and seamless for customers to shop via the filter of such values.


Shopping by Values

Trend one 

As concern about environmental issues and sustainability heightens, expect to see growing demand for retailers to provide regenerative solutions to repair the impact of climate change, alongside product solutions that help customers adapt to climate impacts already felt.


Regenerative Retail

Trend TWO 

As a result, an accelerated circular retail economy – re-purposing ingredients, materials or even entire products throughout the supply chain - will increasingly shape customer shopping behaviour and forge new retail models over the coming decade.

Circular Retail 

Trend Three 

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Polarising attitudes towards data sharing will challenge retailers to adopt new digital and technological innovation that can cater to both willing data-sharers and privacy weary customers – to provide a functionally and emotionally fulfilling retail experience for all.

The Data Dilemma 

TreND FOUR