Retail in the age of Synthetic Society

Download Chapter Two to find out more

In the 2020s, as demand grows for online experiences that are as engaging, entertaining and social as real-world ones, expect to see gaming emerge as a key channel for brand and retail engagement – with virtual offerings also enabling more sustainable and inclusive access to products.

Playful Purchasing

Trend FOUR 

Everything and everywhere is becoming directly shoppable. Consequently, purchasing opportunities are becoming increasingly frictionless. Driven by an accelerated shift to online living and ecommerce, media, including social media, will grow as a retail channel – providing consumers with an ever more seamless and social shopping experience online.

Media as Stores 

Trend Three 

As technology continues to advance, emerging technologies – from mixed-reality interfaces to 3D printing – will be increasingly employed by retail brands to meet consumers functional and emotional needs on the path-to-purchase.

Customised Reality

Trend TWO 

In these post-COVID hygiene-aware times, automated retail will be welcomed to support the move to 100% touch-free shopper journeys. In-store, digital and automated interfaces – even robots – will provide basic customer service functions previously provided by human staff.

Robotic Retail

Trend one 

Synthetic Society

Macro theme TWO

Retail in the age of

Macro theme TWO

Synthetic Society

In these post-COVID hygiene-aware times, automated retail will be welcomed to support the move to 100% touch-free shopper journeys. In-store, digital and automated interfaces – even robots – will provide basic customer service functions previously provided by human staff.

Robotic Retail

Trend one 

As technology continues to advance, emerging technologies – from mixed-reality interfaces to 3D printing – will be increasingly employed by retail brands to meet consumers functional and emotional needs on the path-to-purchase.

Customised Reality

Trend TWO 

Everything and everywhere is becoming directly shoppable. Consequently, purchasing opportunities are becoming increasingly frictionless. Driven by an accelerated shift to online living and ecommerce, media, including social media, will grow as a retail channel – providing consumers with an ever more seamless and social shopping experience online.

Media as Stores 

Trend Three 

In the 2020s, as demand grows for online experiences that are as engaging, entertaining and social as real-world ones, expect to see gaming emerge as a key channel for brand and retail engagement – with virtual offerings also enabling more sustainable and inclusive access to products.

Playful Purchasing 

Download Chapter Two to find out more

Trend FOUR