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Retail in the age of Bigger Bolder Brands

Download Chapter Three

Advances in data collection and analysis will see perfect personalisation become a reality across marketing, product and service provision – providing new opportunities for retailers to offer better experiences to help consumers escape their over-programmed lives.

In an age of ever improving brand-led personalisation consumers in the 2020s will seek serendipity across their shopping journey, such as elements of surprise that are still tailored to a customer’s life-stage, lifestyles, likes and dislikes in some form.

Brand-Engineered Serendipity

Trend Three 

Growing consumer engagement with direct-to-consumer (DTC) channels and platforms will fuel new opportunities for retailers, big and small, to also target the mass market and combat Titan Brand competition further.

This will have a democratising effect on UK retail, enabling more brands to build direct shopping channels with their customers and avoid being constrained by selling solely on large online marketplaces, such as Amazon.

Democratisation of Retail

Trend TWO 

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Titan Brands like Amazon will continue to expand market share in a growing number of product and service categories with strong convenience and maximising propositions – requiring retailers to solidify their USP and build new partnerships to survive.

To combat the convenience offered by titan retailers from having a significant amount of product and service options housed in one place, many retailers will also seek to form partnerships with other brands to extend the range of commercial propositions on offer or to improve the online and in-store shopping experience.

Rise of the Titan brands

Trend one 

Bigger Bolder Brands 

Retail in the age of 

Macro theme THree

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shopper_dna_logo.png
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Macro theme THree

Bigger Bolder Brands 

Titan Brands like Amazon will continue to expand market share in a growing number of product and service categories with strong convenience and maximising propositions – requiring retailers to solidify their USP and build new partnerships to survive.

To combat the convenience offered by titan retailers from having a significant amount of product and service options housed in one place, many retailers will also seek to form partnerships with other brands to extend the range of commercial propositions on offer or to improve the online and in-store shopping experience.

Rise of the Titan brands

Trend one 

Growing consumer engagement with direct-to-consumer (DTC) channels and platforms will fuel new opportunities for retailers, big and small, to also target the mass market and combat Titan Brand competition further.

This will have a democratising effect on UK retail, enabling more brands to build direct shopping channels with their customers and avoid being constrained by selling solely on large online marketplaces, such as Amazon.

Democratisation of Retail

Trend TWO 

Advances in data collection and analysis will see perfect personalisation become a reality across marketing, product and service provision – providing new opportunities for retailers to offer better experiences to help consumers escape their over-programmed lives.

In an age of ever improving brand-led personalisation consumers in the 2020s will seek serendipity across their shopping journey, such as elements of surprise that are still tailored to a customer’s life-stage, lifestyles, likes and dislikes in some form.

Brand-Engineered Serendipity

Trend Three 

bbb-bes-1.jpeg

Download Chapter Three

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bbb-dor-1.jpg
shopper_dna_logo.png