Get back to the basics. This was the unmistakable theme from this year’s well-attended ANA Masters of Marketing conference in Orlando. Top brand marketers made it clear that, despite countless distractions, we cannot lose sight of the foundational brand building that wins hearts and minds, and builds businesses. That said, given today’s complex marketplace, that’s not quite as “basic” as it might sound. Here are five key takeaways from this four-day, 3,000-attendee conference. Each insight was based on a keynote and breakout sessions as well as conversations with top marketers and journalists alike.