Start - Consumer Vision 2030

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The Human Dividend

Bigger Bolder Brands

Synthetic Society

Universal Activism

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Consumer themes shaping the future

To help simplify such a huge undertaking, we’ve boiled down our analysis to four themes, each underpinned by three key trends – not by design, but by thorough, bottom-up identification, assessment, and prioritisation.
We’ve also proposed recommendations for brands across each trend. Together, these can help brands develop what we call inclusive intelligence – the ability to incorporate new views, values and behaviours into their value proposition against a backdrop of widening inequality and ethical complexity.

Four over-arching themes that will shape the next ten years

Against a backdrop of disruption and uncertainty, this is essential reading for anyone wanting to understand and build empathy with the consumers that will shape their future.

4 themes | 12 trends | 20 experts
30,000+ consumers | 1 vision

Download the Executive Summary

Before the global pandemic brought the world to a standstill, we began charting the long-term consumer trends that would shape the next decade. Little did we know how quickly that analysis would be challenged.

Now, as brands look to chart a new path to recovery and growth, we’ve updated our analysis to provide a roadmap to 2030.

Based on interviews with world-renowned futurists, academics, authors and experts; multiple proprietary consumer surveys; a comprehensive innovation patent scan; and extensive secondary research and case study analysis, we present the dentsu consumer vision.

As the world adapts to life in the new normal, it’s time to go back to the future.

The Age of Inclusive Intelligence

consumer vision

The Age of Inclusive Intelligence

As the world adapts to life in the new normal, it’s time to go back to the future.

Now, as brands look to chart a new path to recovery and growth, we’ve updated our analysis to provide a roadmap to 2030.

Against a backdrop of disruption and uncertainty, this is essential reading for anyone wanting to understand and build empathy with the consumers that will shape their future.

4 themes | 12 trends |
20 experts |
30,000+ consumers |
1 vision

Download the Executive Summary

To help simplify such a huge undertaking, we’ve boiled down our analysis to four themes, each underpinned by three key trends – not by design, but by thorough, bottom-up identification, assessment, and prioritisation.

We’ve also proposed recommendations for brands across each trend. Together, these can help brands develop what we call inclusive intelligence – the ability to incorporate new views, values and behaviours into their value proposition against a backdrop of widening inequality and ethical complexity.

Four over-arching themes that will shape the next ten years