header.jpg
sphere5.png
logo_footer
sphere4.png
sphere3.png
sphere2.png
sphere1.png

Click on each theme to find out more:

Consumer themes shaping the future 

4.png

To help simplify such a huge undertaking, we’ve boiled down our analysis to four themes, each underpinned by three key trends – not by design, but by thorough, bottom-up identification, assessment, and prioritisation.
We’ve also proposed recommendations for brands across each trend. Together, these can help brands develop what we call inclusive intelligence – the ability to incorporate new views, values and behaviours into their value proposition against a backdrop of widening inequality and ethical complexity.

Four over-arching themes that will shape the next ten years

Against a backdrop of disruption and uncertainty, this is essential reading for anyone wanting to understand and build empathy with the consumers that will shape their future.  

4 themes | 12 trends | 20 experts
30,000+ consumers | 1 vision

woman2.png
shade2.svg

Before the global pandemic brought the world to a standstill, we began charting the long-term consumer trends that would shape the next decade. Little did we know how quickly that analysis would be challenged.

Now, as brands look to chart a new path to recovery and growth, we’ve updated our analysis to provide a roadmap to 2030.

Based on interviews with world-renowned futurists, academics, authors and experts; multiple proprietary consumer surveys; a comprehensive innovation patent scan; and extensive secondary research and case study analysis, we present the dentsu consumer vision.

man2.png
shade.svg

As the world adapts to life in the new normal, it’s time to go back to the future. 

The Age of Inclusive Intelligence

consumer vision

logo_white.png
sphere5.png
header.jpg
logo_white.png

consumer vision

The Age of Inclusive Intelligence

sphere2.png

As the world adapts to life in the new normal, it’s time to go back to the future. 

Before the global pandemic brought the world to a standstill, we began charting the long-term consumer trends that would shape the next decade. Little did we know how quickly that analysis would be challenged.

Now, as brands look to chart a new path to recovery and growth, we’ve updated our analysis to provide a roadmap to 2030.

Based on interviews with world-renowned futurists, academics, authors and experts; multiple proprietary consumer surveys; a comprehensive innovation patent scan; and extensive secondary research and case study analysis, we present the dentsu consumer vision.

man2.png
shade.svg

Against a backdrop of disruption and uncertainty, this is essential reading for anyone wanting to understand and build empathy with the consumers that will shape their future.  

4 themes | 12 trends |
20 experts |
30,000+ consumers |
1 vision

sphere3.png
woman2.png
shade2.svg

To help simplify such a huge undertaking, we’ve boiled down our analysis to four themes, each underpinned by three key trends – not by design, but by thorough, bottom-up identification, assessment, and prioritisation.

We’ve also proposed recommendations for brands across each trend. Together, these can help brands develop what we call inclusive intelligence – the ability to incorporate new views, values and behaviours into their value proposition against a backdrop of widening inequality and ethical complexity.

Four over-arching themes that will shape the next ten years

sphere1.png
sphere4.png
4.png

Consumer themes shaping the future 

Click on each theme to find out more:

logo_footer