Let humans be human. This was a prevailing theme at this year’s massive 170,000-attendee CES. Yes, there were ludicrously large TVs, flying Ubers and androids, but let’s not be dazzled by tech for tech’s sake. Brands need to respect consumers’ space and use these innovations to offer more experiences and less invasiveness. Here are five key insights derived from keynotes, interviews and time on the show floor.